How to Write Your Web Copy to Convert Visitors to Sales?

So, is your web site ready to collect e-mail addresses from your visitors?

If you have any questions or problems creating your first web site, please don't hesitate to contact me at: gerardas [@] netmarketingstrategies.com

I will try to help you.

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Now it's time to look at the copy on your landing page. This is your visitor's first glimpse of what you are all about, so you want copy that's compelling. Today we are going to learn some great copywriting secrets.

Do you know that when a visitor visits your web site, they are invariably looking for an answer to one simple question - "What's in it for me?"

If you cannot grab their attention in the first 3-5 seconds, this potential client will leave your website and click on to the next one! It's sad, but true! So how do you make visitors hang around long enough to read your web content?

Here are some of the most important things for you to consider:

Don't talk about yourself, talk about your visitor. Show them how they will benefit by signing up to your newsletter or e-mail course.

List clearly all the benefits of subscribing to your newsletter.

Be sure that you answer your visitor's questions: why, what, how and who.

Each page of your web site should present only one task to the visitor, an opportunity to subscribe to your e-zine, for example. If you provide too many options, your visitor will be confused and simply move on to the next web site.

Create a USP (unique selling proposition). Your USP is the biggest unique benefit to your prospects. Tell your prospects what makes doing business with your company better than doing business with your competitor.

Create a killer headline. Your headline determines the fate of your web page! Include your USP in it. This way you'll instantly grab your visitor's attention and entice them to read the rest of your web copy.

Use the proven AIDA formula in your web copy. That's Attention, Interest, Desire and Action.

Use your headline to grab your visitor's attention. Then quickly move to interest them by answering the all-important question, "What's in it for me?" Including the benefits you offer over and above your competitors, testimonials about the great work you do, encourages the visitor to take action: use commands such as, visit here, subscribe now, call today, or buy now. Make it easy for your visitor to act.

In future newsletters I will show you how to fine-tune your web copy and make it convert visitors to sales (subscribers or leads) like crazy. To do this, we will learn how to test copy using split testing scripts.

So go and get started! Before you start marketing your e-mail capture page, remember to make sure to apply the points that we've covered today.

For more information about USP, please read one of my previous articles at:

USP Article

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Email: gerardas [@] netmarketingstrategies.com